Agaate launches Haryana’s first multi-brand mall for farmers

Inaugurated by Mahamandaleshwar Swami Dharm Dev Ji Maharaj in Graceful Presence of Shri Sukhbir Singh, ACP, Pataudi, Shri Kamal Yadav, Former District President, BJP Gurgaon and Bimla Chaudhary- MLA Halka Pataudi

Agaate today launched India’s first dedicated Farmers Mall at Bhora Kalan, Pataudi. Farmers can now access verified agri-inputs, training, and retail services under one roof, offering quality, convenience, and cost efficiency.

The grand inauguration was graced by the divine presence of Mahamandaleshwar Swami Dharm Dev Ji Maharaj, a spiritual force and farmers’ well-wisher, along with Shri Sukhbir Singh, ACP, Pataudi, Shri Kamal Yadav, Former District President, BJP Gurgaon and Shrimati Vimla Devi, MLA, Pataudi and Bimla Chaudhary- MLA Halka Pataudi.

This launch also marked key initiatives, including free soil testing in collaboration with Coromandel, a strategic partnership with PI Industries, and live demonstrations of traps, fertilizers, irrigation solutions, and other agri-services.

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One of the major highlights is the strategic collaboration with PI Industries, working jointly to showcase the best technologies and sustainable practices, ensuring real-time demonstration on 1 acre of cultivated land, while offering the best rates to farmers.

Commenting on the launch, Ankit Rawat, CEO & Founder of Agaate, said, “At Agaate, we’re revolutionizing Indian agriculture through innovative solutions like the Agaate Kisan Mall and Farm Experience Center—connecting farmers with leading brands, technology, and hands-on knowledge for a sustainable future.”

Multiple brands from seeds to harvest—including Namdhari, Indus, Coromandel, Aries, PI Industries, Netafim, Signet, along with 20 more brands—are part of this initiative. The model offers direct-to-farmer access to top-quality seeds, nutrients, crop protection, and equipment, significantly reducing cost of cultivation by eliminating middlemen.

Beyond being a retail hub, Agaate functions as a full-fledged Research and Experience Centre, where farmers can learn about innovative, science-backed techniques, witness results in real-time, and adopt modern, efficient farming practices suited for their region.