Noida, DME Media School, in collaboration with its Training and Placement Cell, successfully organized the MediaConnect HR Conclave 2025, centered on the theme “Hiring Landscape in the Age of AI.” The event gathered HR leaders and media professionals to explore AI’s growing role in media recruitment and its long-term impact on industry workforce dynamics.
Opening Address: The Role of HR in Media Industry Evolution
The conclave commenced with a warm welcome from Ms. Garima Jain, Co-Convenor of MediaConnect. Dr. Parul Mehra, Head of DME Media School, delivered the keynote address, emphasizing HR’s crucial role in shaping industry-ready professionals. She underscored that DME Media School not only imparts technical expertise but also instills ethical values, ensuring students are well-equipped for real-world challenges.
AI in Media Hiring: A Boon or a Challenge?
The discussions centered on how AI is revolutionizing hiring, content creation, and public relations. Panelists highlighted AI’s efficiency in recruitment but cautioned against its overuse, emphasizing that technology should complement human expertise rather than replace it.
Ms. Shweta Singh, Senior HR Manager at PTI, shared industry statistics, revealing that while 64% of companies use AI in recruitment, 24% fear AI-driven job displacement. She also raised ethical concerns, particularly regarding AI-generated journalism, stressing the importance of original reporting.
Industry Insights: The Need for Multi-Skilled Professionals
Students engaged in insightful discussions with industry experts, seeking career guidance and understanding the evolving skill requirements in media.
Mr. Manoj Tibrewal Akash, Founder & Editor-in-Chief of Dynamite News, encouraged students to develop expertise in a specific domain while acquiring interdisciplinary knowledge to remain competitive. He emphasized that while AI is valuable, behavioral and interpersonal skills are even more critical in professional growth.
Ms. Aditi Malhotra, Senior HR Manager at Fever FM, highlighted that media is no longer confined to traditional platforms. Fever FM has expanded into podcasts, digital platforms, and YouTube, requiring professionals to be adept at content creation, editing, and packaging.
Mr. Manoj Kumar Sharma, Managing Director of PR Guru, emphasized originality in content, effective SEO strategies, and strong writing skills. He warned against excessive reliance on AI, advocating for human creativity in public relations.
Student Engagement and Key Takeaways
The conclave concluded with a dynamic Q&A session where students sought career advice from panelists. Experts advised aspiring media professionals to hone technical skills, improve communication abilities, and build strong professional networks to stay ahead in the industry.
Ms. Garima Jain wrapped up the session by stressing the importance of discipline, punctuality, and lifelong learning. Mr. Vishal Sahai, Convenor of the Placement Cell, delivered the vote of thanks, expressing appreciation to the esteemed panelists and participants for their valuable contributions.
The MediaConnect HR Conclave 2025 successfully provided students with insights into AI-driven hiring trends, preparing them for the evolving media landscape.
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